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Businesses Must Create Shared Value In Society – SVII
Newsletter, Edition 3.0

Shared Value Summit 2015

Shared Value Initiative India announces its flagship Shared Value Summit 2015 featuring international thought leader Mark Kramer.

Mark Kramer, co-founder and Managing Director of FSG, is a world-renowned shared value expert. He is the author of influential publications on shared value, catalytic philanthropy, collective impact, strategic evaluation, and impact investing. Mark also leads the research on many of FSG’s publications and regularly publishes in Harvard Business Review and Stanford Social Innovation Review. He is also the co-author with Harvard Professor Michael Porter of the leading ‘Creating Shared Value’ article published in Harvard Business Review in 2011.

The Summit scheduled for Friday, 20 November 2015 at The Leela, Gurgaon. It will include interactive panel discussions, keynotes from national and international shared value experts and opportunities for networking.

For speaking and participation opportunities, contact: amit.kapoor@sharedvalue.in

To partner with the event, contact: neera.vohra@competitiveness.in 

Indian policymakers urge businesses to adopt shared value

Jayant Sinha, Indian Minister of State for Finance, has urged India Inc to do more than existing CSR to help the country overcome its social challenges.

The minister insisted on the fact that the role of business is not just profit-making or creating jobs, and they could meet their true potential if they become a force for good in the society. The workforce of companies should become valuable resources for assisting NGOs & Government in addressing the societal challenges.

“The corporates have to push the envelope for social responsibility. Businesses must create shared value in the society.”, Sinha said. Companies need to use their resources more efficiently for the betterment of society. There’s a need to combine money & management to make a real change

The minister encouraged the corporates to look beyond mere CSR spending and work with social organisations to transform the social sector.

Read the full article.

Businesses Creating Shared Value in India

Many enterprises in India are creating shared value by redefining markets, products, the way of doing business and in turn creating societal and economic progress. Hindustan Unilever Limited, Rallis India Limited & Mother Dairy are a few of the enterprises that have tapped opportunities in addressing the underserved sections of society. They also have been awarded the Porter Prize on creating shared value for creating economic success through their business activities.

Hindustan Unilever Limited (2014)

Hindustan Unilever Limited (HUL) has tapped opportunity at the bottom of the pyramid through its Project Shakti. It is an initiative to empower rural women financially and create livelihood opportunities for them. It provides a regular income stream for the Shakti entrepreneurs and their families.

Project Shakti provides livelihood enhancing opportunities to over 70,000 Shakti Entrepreneurs who distribute HUL’s productions in more than 165,000 villages and reach over four million rural households.

Rallis India Limited (2013)

Rallis, a TATA Enterprise is a subsidiary of Tata Chemicals, with its business presence in the Farm Essentials vertical. It is one of India’s leading crop care companies. Rallis reaches out to farmers with their knowledge and expertise in improving yield and growing more pulses.

The farmer thus benefits from the higher yields from his farm as well as greater realization from his produce of pulses as the middleman gets eliminated through direct purchases by TCS. Rallis would benefit as it would further strengthen its connect and bond with the farmers.

Rallis is closely connected to around 1 Million farmers through Rallis Kisan Kutumb program. It is estimated that around 5 Million+ farmers benefit from the agriculture solutions provided by Rallis.

Mother Dairy (2012)

Mother Dairy is the most efficient conduit for the milk flow from the farmer to the consumer. The business model adopted by Mother Dairy assures a platform for farmers to sell their products. Farmers are their key stakeholders, and Mother Dairy takes a serious note of it. Unlike other organizations, their objective is not to maximize the profits but to provide the best price to farmers for the products that they supply.

Their value added products contributes to the bottom line and enable growth to a larger level. Mother Dairy ensures that milk producers and farmers continually receive market price for offering milk, milk products, and various other food products.

Be a part of the Initiative

Shared Value Initiative India (SVII) holds the objective of bringing forward the realization, understanding, adoption, and implementation of the best practices for creating shared value among organizations operating in India

Join the SVII community and share your success story or ask the doubts. Organizations can be partners/members of SVII through our various membership tiers. They can be a part of the growing network of ‘change makers’ & ‘thought leaders’. The membership is across five tiers, and you can learn more about it here https://sharedvalue.in/membership/ or you can email us at nayan.bhatnagar@sharedvalue.in

© [2016] Shared Value Initiative India & Institute for Competitiveness, India

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