[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_separator color=”sky”]Part 1: INTRODUCTION[vc_separator color=”sky”]Part 2: METHODOLOGY[vc_separator color=”sky”]Part 3: FMCG[vc_separator color=”sky”]Part 4: HEALTH[vc_separator color=”sky”]Part 5: FINANCE[vc_separator color=”sky”]Part 6: TEXTILE[vc_separator color=”sky”]Part 7: HOUSING[vc_separator color=”sky”]Part 8: TELECOMMUNICATIONS[vc_separator color=”sky”]Part 9: DIVERSIFIED MANUFACTURING[vc_separator color=”sky”][/vc_column][vc_column width=”3/4″][vc_single_image image=”2200″ img_size=”medium”][vc_column_text css=”.vc_custom_1455703939814{padding-right: 10px !important;padding-left: 20px !important;}”]
Part 9: Diversified Manufacturing
The list of enterprises include Jain Irrigation, JSW Group, Godrej and Tata Rallis.
Jain Irrigation
Jain Irrigation Systems Ltd. has over 10300 workforces and revenue of 0.98 billion USD. It is the leading company in India for micro-irrigation and is the second largest in the world doing business in 116 countries. As an Indian multinational corporation, they have 30 manufacturing plants across the globe. They are into manufacturing of Micro Irrigation Systems, PVC and HDPE Pipes, Plastic Sheets, Agro Processed Products, Renewable Energy Solutions, Tissue Culture Plants, Financial Services and other agricultural inputs since last 29 years. Each of their products is an outcome of an effort to conserve nature’s precious resources through substitution or value addition. The market for micro irrigation systems is currently quite small in India but, as the water availability is becoming scarce, concerted efforts are being made by stakeholders to introduce new methods and means to optimize the existing resources. Due to an uncertainty of monsoon in our country, agricultural sector and farmers cannot be ignored. The industry has not been able to match with the nation’s development as only half of cultivated lands are irrigated and not dependent on monsoons. It clearly highlights the uneven distribution of irrigation systems in India which has further resulted in improper use of water.
Waterlogging in farms and decreasing levels of water table have been a consequence of incorrect usage of water. The ideal solution for this condition is the use of drip irrigation but, it has a penetration of less than 5% in our country. Realizing that only 30% of agricultural land in India is irrigated through canals, the company created the concept of diggies or farm ponds for farmers to store and channel water to their drip irrigation systems. It ensures continuous availability of water for MIS, especially when there are fluctuations in the water supply
The company altered its business model in the year 2011 and adopted the cash & carry model. Under this model, Jains sells its systems to dealers/ farmers on full payment basis, even as farmers pursue subsidies with the government agencies. Earlier, the company used to sell at a low price and take responsibility for collecting subsidies from the government. The government encouragement to provide subsidies ranging from 40 percent to as high as 80 percent to farmers have worked well for the firm as the cost is now borne by the farmers.
Water availability for farmers is a major issue, and Jain Irrigation offers a complete MIS solution fulfilling the needs of the farmers. The services include a full range of precision irrigation products in drip irrigation systems and sprinkler irrigation systems. Specifications of these products vary from one crop to another, depending upon their irrigation requirements. Besides, it also provides services from soil survey, design engineering to support best agricultural practices to farmers.
In 2011, JISL launched Sustainable Agro-Commercial Finance Ltd. (SAFL), which encourages farmers, suppliers, and distributors by financing JISL’s products and eventually other types of loans for the agriculture sector. Current loan tenors for JISL products are one to three years. Thus, the company offers integrated solutions for the farmers.
Through its responsible practices, the company pioneered a silent revolution in agriculture with modern and innovative technologies. The range of products helps preserve the natural resource and increase the crop yields, especially for millions of the small farmers that fulfils the company’s vision of ‘Leave this world better than you found it’. Jain Irrigation has utilized their business practices and values to build a global and respected name for themselves. Investment in research and technology has helped save water and promoted a sustainable source of livelihood to farmers. The company boasts of 1000 agricultural scientists, technologists, and technicians who provide various technological and agricultural solutions to farmers. Jain Irrigation has made this technology available to 5 million small farmers, enabling them to benefit financially and thus, lead a better life.
Over the years, the company’s efforts have allowed farmers to switch from flood irrigation to more water-efficient systems that yield water savings of 30-65 per cent over the traditional surface irrigation systems. Jain Irrigation has played a big role in promoting micro-irrigation facilities to India and many other developing countries.
JSW Group
The JSW Group, an $11 billion conglomerate, is a part of the O.P. Jindal Group. JSW has set up business facilities in various core sectors of India. With verticals that are exploring innovative and sustainable avenues in steel, energy, infrastructure and cement, the Group is paving the way for India’s development as a global superpower.
JSW Group is committed to functioning at internationally benchmarked levels to ensure complete satisfaction for all stakeholders. The group has successfully integrated economic, environment and social initiative across all its verticals. It believes in creating sustainable growth while balancing utilization of natural resources and social development in its business decisions. Innovative and latest technologies are deployed in their activities to optimize consumption of resource and reduce waste generation. Social Initiatives addresses issues in the areas of Education, Women Empowerment, Health, Infrastructure Development, Art, Livestock, Vocational Training
The group lays extensive focus on the education and skill development of rural students. It runs its balwadi centers in rural areas with an aim to provide best pre-schooling learning aids and ambiance to children. The Group is supporting 54 anganwadis and running 21 balwadis and till date has benefitted approximately 5000 children. A special mention needs to be made of the integrated approach to community development through the unique Janam-Se-Janani-Tak initiative, which is based on the premise that interventions along the lifecycle of the social fabric coupled with women’s empowerment as the fulcrum create a multiplier effect. On the environmental front, JSW Steel reprocessed 2.2 million tons of waste scrap, waste mill-scale and other wastes with iron content. As a part of their education and school pillar, they provide mid-day meals in 540 schools, help to build schools and help them with books, computers and teachers. Also provide sports equipment’s to schools and sponsor sports related events at various levels. Helped the nearby areas to develop infrastructure by constructing more than 14 kms of roads, 6.5 kms of drainage, 2 new bus stands, 4000 individual toilets and more than 6 tons of garbage is collected from villages everyday. On the environmental front, planted 20 lakhs trees till date in 1300 acres using treated waste water to water them, which resulted in regulating water tables and temperature of the area. Rainfall has gone up by 80 mm over the past 20 years and CO2 has tremendously reduced
A large number of customers exist in the rural and semi-urban markets across the country. Addressing their needs, JSW has created a retail division in Sales & Marketing. This department focuses on catering to the needs of these customers by expanding the distribution network (JSW Shoppe and JSW Shoppe Connect). The company has also chosen to brand its network as well as its products being sold through the retail channel, in an effort to shift the mind- set of customers from buying commodities to buying brands.
Godrej Industries Ltd.
Godrej Industries Ltd. is part of the Godrej Group, which is a diversified business conglomerate of India. The company broadly operates in 3 broad business verticals which are Consumer and Chemicals, Real Estate and Agriculture.
Inclusive business creation may be a new concept but is embedded in Godrej’s DNA since its inception. The company focusses extensively on innovation and providing high-quality products to consumers at affordable prices. Godrej has undertaken various initiatives for the social and economic development.
Godrej Good and Green initiative, which moves beyond business and plans to have trained and provided useful skills to thousands of rural and semi-urban youth. In FY 2013, various training under groups of Godrej like Saloni, Vijay, Sakhi, Swadheen, and Nipun, have trained nearly 16800 people. The programme has the vision to achieve zero waste, carbon neutrality, positive water balance and 30% renewable energy for its operations. The company plans to have a third of its portfolio revenues comprising good and green products and services till 2020.
The company faces acute problems in skilled labour, and that poses a serious challenge to achieving its target growth. According to UN Statistics Division, UN Population Division, 2010, the fastest growing segment in India is of youth aged 15-24, representing 30% of labour force. They are three times more likely to be unemployed due to lack of skills which is not only a problem for the Godrej Group but also for other enterprises. The group has set a goal to train 1 million youth by 2020. This initiative will create a pool of skilled labour for industries across different sectors. Companies have developed a comprehensive training structure that will equip the youth with relevant skills required for that particular industry. These training programs are of short duration, resource intensive and offered across the country. To achieve the set target of training 1 million youth, thousands of rural youth are provided primary education in channel sales, English, Maths and other soft skills. Post training, the graduates possess the right skill to work in the consumer goods and agricultural related subsidiaries. Creating competency by identifying & training the workforce for that particular job skill will impede business growth. It will lead to an overall development of society by ensuring a source of income for the youth and commercial success for the business.
Godrej has education, environment, and social welfare as its focus areas. It believes in creating an ecosystem that improve the life of people around their businesses even if they are not deriving a direct benefit from it. At the environment front, business sense and positive impact on the environment go hand in hand. As a matter of fact, green technologies and energy/water conservation are a key differentiator that ensure Godrej’s continued business success.
Tata Rallis
Rallis, a TATA Enterprise is a subsidiary of Tata Chemicals. The company is broadly into crop protection chemicals, plant growth nutrients, seeds, agro-services businesses domestically, contract manufacturing, and registration based sales and supply agreements internationally. Their vision is to enhance value for customers by providing Agri – Solutions and Chemistry led Businesses.
The firm has a business presence in the Farm Essentials vertical and is one of India’s leading crop care companies. The company’s 2,300 distributors reach more than 40,000 retail counters across the country covering more than 80% of India’s districts. Rallis is known for its deep understanding of Indian agriculture, sustained contact with farmers, quality agrochemicals, branding and marketing expertise and its strong product portfolio of comprehensive crop care solutions. They provide high end and affordable agricultural services to farmers for a better crop yield. Rallis leverages newer technologies in seed production for the betterment of agricultural productivity.
As part of balancing its portfolio of business, Company is also focusing on growing an equally compelling portfolio for non-pesticides products like Plant Growth Nutrients, Seeds, micro-nutrients, contract manufacturing, etc. Also, Rallis continues to monitor what is internally called ‘innovation turnover index’ to ensure that the sale from new products is a significant proportion of total sales
Various initiatives through which Tata Rallis is working towards the betterment of society:
- Samrudh Krishi at Nasik for grape farmers and at Gujarat for cumin farmers.
- Pulses Productivity programme (MOPU) of Rallis covered 1,60,000 farmers and had an overall benefit of approx. 600 crores.
- Tata Rallis Agri-Inputs Training Scheme (TRAITS) is for non-graduate, rural youths with a farming background who are trained in Agri marketing and crop advisory activities. Tata Rallis Agri Inputs Training Scheme (TRAITS) is a unique initiative started for promoting employability of non-graduate, rural youth from farming background, by imparting them training in the Agri-marketing and crop advising field
- Under the community development programs, 159 events were organized with participation of 187 volunteers and some 5600 trees planted.
Rallis is closely connected to around 1 Million farmers through Rallis Kisan Kutumb programme. It is estimated that around 5 Million+ farmers benefit from the agriculture solutions provided by Rallis. Rallis has traditionally been strong in crop protection marketing and will continue to grow by providing value added solutions for farmers in this space.
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