[vc_row][vc_column][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][vc_separator color=”sky”]Part 1: INTRODUCTION[vc_separator color=”sky”]Part 2: METHODOLOGY[vc_separator color=”sky”]Part 3: FMCG[vc_separator color=”sky”]Part 4: HEALTH[vc_separator color=”sky”]Part 5: FINANCE[vc_separator color=”sky”]Part 6: TEXTILE[vc_separator color=”sky”]Part 7: HOUSING[vc_separator color=”sky”]Part 8: TELECOMMUNICATIONS[vc_separator color=”sky”]Part 9: DIVERSIFIED MANUFACTURING[vc_separator color=”sky”][/vc_column][vc_column width=”3/4″][vc_single_image image=”2200″ img_size=”medium”][vc_column_text css=”.vc_custom_1455702941457{padding-right: 10px !important;padding-left: 20px !important;}”]
Part 8: Telecommunications
They have created a positive impact on the society while stimulating business and economic growth.
Vodafone India
Vodafone is one of the largest telecommunication company providing a broad range of services including messaging, voice, and fixed broadband to over 434 million customers globally. Vodafone India is a 100% subsidiary Vodafone Group with operations across the country. Vodafone is helping its 170 million customers to stay connected. Vodafone has widespread coverage in India through its 1.7 million recharging outlets, 1,197,000 number of sites, 83% overall coverage and 8,500+ retail outlets. It also has a coverage of 76%.
The mobile subscribers’ base in India has been rising with 1,002 million subscribers as of May 2015. It represents a significant opportunity to drive social change, facilitate crucial access to information and providing knowledge to all. This growth has a substantial impact on social well-being and economic development. Vodafone realised the importance of this growth in consumer demand and how it could enable inclusion and empowerment to people at the bottom of the pyramid.
Vodafone has transformed lives of approximately 170 million through their initiatives in various areas. It continues to drive change by progressing society and finding an opportunity for itself. ‘Vodafone Cares’ is their platform to integrate and showcase all the right things that Vodafone does in India. Initiatives under ‘Vodafone Cares’ built around 3Es – Education, Empowerment and Environment. Harnessing its power of mobile connectivity Vodafone India has been improving lives of people in India in the area of health, education, agriculture and women empowerment.
The company contributes to the society by enabling socio-economic development of local communities in India. They have created a positive impact on the society while stimulating business and economic growth. Their empowerment pillars are contributing toward transforming societies by enabling access to information, empowering women, developing the community and promoting social livelihood.
M-Pesa is an innovative product developed by Vodafone that addresses the need for financial inclusion that is critical to India’s holistic growth. It is a unique money transfer and payment service for the underserved section of the society. The money transfer and payment services can be used through a smartphone. The service has been launched across the country in partnership with ICICI Bank. This business has provided a security to the financial transactions that serve a safe and convenient service to transfer money & make payments. Combined with secure financial transactions and strengths of Vodafone global expertise in mobile money domain & a significant distribution reach in India, the service is doing well. It offers hope to people in areas where there is no access to traditional banking channels.
The service provides an easy user interface that involves a low-end smartphone. Customers are equipped with the mobile wallet that can be used to transfer money from one account to another M-Pesa is available at more than 65,000 outlets and is operational all over India.
It clearly brings to fore that when corporate players think outside the corporate processes it can lead to the creation of new services for new markets. The M-Pesa model has been a success for Vodafone by opening up opportunities for the rural market and has been replicated into the core of its business strategy. From a CSR innovation, it has turned into a mainstream business opportunity.
Vodafone is also dealing with many other pressing issues in with the help of mobile technology in the areas of m-Women, m-Education, m-Health, and m-Agriculture. Project Drishti is another initiative that addresses the issue of blindness. India has world largest blind population of 12 million with about 30,000 people added every year. As a part of this initiative visually impaired youth are provided training and are employed as telesales agents. Vodafone India has partnered with various chapters of National Association for the Blind (NAB) and Blind People’s Association (BPA) to design and implement this project. The project has benefited over 160 youths by providing them with sustainable livelihood opportunities. It spans across seven circles of Mumbai, Delhi, Gujarat, Maharashtra & Goa, Chennai, Tamil Nadu and Karnataka.
[/vc_column_text][/vc_column][/vc_row]
